When the sprawling residential-commercial development project that was to be known as Serenova was still on the drawing board, one of the people involved in the project suggested that the center of economic activity in the county was even then shifting from West Pasco to Central and East Pasco. The U.S. 19 corridor would become economically "blighted" and have to be redeveloped, this person suggested. Serenova never got built and the 6,500 acres it would have occupied ended up in the hands of the Southwest Florida Water Management District. The U.S. 19 prediction, alas, is still looking viable. ...more

November 14, 2009

"Googled: The End of the World As We Know It," by Ken Auletta (Penguin Press, $28) ...more

November 8, 2009

Tampa Bay Rays Classic Tote by vineyard vines $95, available at www.vineyardvines.com ...more

November 7, 2009

First it was books. Now it's DVDs. Wal-Mart Stores Inc. started another price war Thursday, trimming the online preorder prices of some upcoming DVDs following its price cut on books last month. And, once again, competitors Amazon.com and Target scrambled to match the prices. ...more

November 7, 2009

Pasco County officials say they will protest plans to create a private water utility serving thousands of acres in northeast Pasco and Hernando counties. ...more

November 5, 2009

PRODUCT REVIEW: Braun BodycruZer men's body and face groomer; available at Bed, Bath & Beyond, Best Buy, Kohl's and Target, online at drugstore.com and amazon.com, about 60. ...more

October 31, 2009

You'll find novelties as well as staples in our Market Basket highlights this week. ...more

October 30, 2009

China took a big leap into the U.S. renewable energy market Thursday, putting up $1.5 billion for a 36,000-acre wind farm in Texas with the power to light 180,000 homes. ...more

October 30, 2009

Gov. Arnold Schwarzenegger typically attaches a message to bills he signs or vetoes telling lawmakers why he took the action. ...more

October 27, 2009

Since St. Petersburg mayoral candidate Kathleen Ford made headlines earlier this month with a comment about race, about the only person not talking about her comment was the candidate. ...more

October 27, 2009